Hello there course blog,
I wanted to write about some of the experiences I had as a public historian trying to hack it in the youtube space. I think I have learned a lot about people online than I really ever thought I would.
1. Early 2000s internet is gone, heck early 2010s internet is gone.
Let me explain, the web has drastically changed, tools like Twitter have evolved wiuth emergent phenomena that I don't even think Twitter's programmers intended. Following has become a new way to knock on someone's account front door and invite them to take a look at you. People follow the streams they want with lists and hashtags, and no article is going to be engaged without a photo.
2. Clickbait works
Hank Green of Youtube fame wrote an article for medium about using clickbait titles, and even with solid educational content, experienced a remarkable increase in content engagement. Clickbait isn't just for Buzzfeed, but is becoming a marketing standard for internet copy, and might just be the emergent mastering of short form copy-writing.
Social media platforms, like twitter and Facebook are trying to monetize headily as investors are getting tired of years upon years in the red. Twitter, with the way people use it means that tweets pass by very quick, and Facebook literally limits exposure of stuff to a page's own followers unless you pay them. In order to get through this you need to either pay up, or don't feel shame about reposting your content, a lot, if only to fully get your stuff out to your own followers.
Hope that helps if you ever wind up "that social media person" at some historical site.